Common Website Problems
Today, we’ll look at the most common website problems and why most don’t rank in Google.
At the same time, we’ll also give you solutions to all of these problems.
We’ll start by learning to understand these common problems so that:
- You’ll know what to check on your site;
- You can discover how you can quickly improve your website.
- Lots more…
We’ll help you avoid your competitor’s errors and lead you to outperform them.
Now, let’s dig through the five common problems most business owners and creatives need to solve with their websites.
We’ll help you fix any SEO problem you have – with our well-researched program.
Are you ready?
Let’s start this.
Problem # 1
Your Website’s Design
In case you didn’t know…
…excellent website design is essential to SEO because it gains your consumers’ trust and helps them stay engaged.
Besides that, it’s also where you can encourage people to:
- Share a link to your products and services;
- Promote your content;
- Be a member of your mailing list;
- Click on your affiliate links;
- Purchase your services and products.
Gaining your customer’s trust is something you need to work on – hence you MUST concentrate on your website’s design.
But…
…what’s a bad design, and what’s a good one?
Here is a brief comparison of a few examples to give you an idea.
For example, if you’re looking for a website that focuses on personal finance, you’d look for an authoritative website.
Now, let’s take a look at these two websites specializing in personal finance.
Website A: I Will Teach You To Be Rich
This website is considered a great design as it automatically shows trust.
How?
Because you can quickly see that it’s:
- Easy to Use
- Sleek and Professional
- … and that it has Good Branding
On the other hand:
Website B: Idea Flavour
Idea Flavour doesn’t have the best web design.
It looks untrustworthy at first glance.
Why so?
Thanks to the dubious content on its intro page, you could automatically think of it as a scam.
And the significant white area on the header that has Adsense ads on.
This kind of website doesn’t encourage you to stay and browse.
Aside from that, a design like this means you’ll always feel like you’re pushing a boulder uphill.
I’m saying this from a sales perspective.
This platform will have low response rates—a thing you should consider to prevent any link building issues later on.
Thankfully, this is an SEO problem you can easily avoid. With unique tools like Astra and Elementor or other highly responsive themes, you can design a highly responsive and informative page.
To give you an idea, here’s a website built using Elementor.
Take note you shouldn’t settle for a weak design as it could affect you more than you give it credit for.
Web design is one of the most common SEO problems – but it’s also easy to fix and improve.
Problem # 2
Your Poor SEO Standard
Having poor SEO can happen for two reasons:
- Bad website design
- Common technical SEO issues
Sadly, so many website owners have this problem without even knowing.
That’s why it’s crucial to pay attention to this.
Now, let’s dig more into poor website structure.
Poor Website Structure
Your website’s structure will be a significant factor in your site’s growth for two reasons:
- The ease of use of your website should be excellent for every consumer.
- It’s easier for Google to understand websites with straightforward content – so you will rank higher and quicker.
With the help of these two, you’ll have a site that will rank better and improve your traffic (that can turn into profit) in no time.
Another example of a confusing website would be this:
The owner decided to hide their contents somewhere in the page’s depths – there ten hidden clicks to lead you to the content.
Hmmm…
Unfortunately, this style is difficult for both users and Google to understand.
Every piece of content you put on your site must be within three clicks of your homepage.
If you want your site to look like the one above, then here’s the right way to structure it:
Can you see the difference?
With this style, it’s easier for your readers (and Google) to find every piece of content you add to the site.
Common Technical SEO Problems
To be specific, these are issues commonly seen on pages on-site that can affect your website’s rankings.
Spoiler alert!
They even include minor details such as…
…missing your title tags and meta descriptions in your content!
Like this, for example:
Did you know that placing broken links can also cause a problem with your rankings?
And even those pesky photos with no SEO optimized alt tags or title tags can damage your ranking.
Lastly, content that appears on-site more than once due to poor index management, duplicating of several landing pages, not using any canonical tags, plagiarizing a company’s description of their products is a complete no-no.
Problem # 3
Rank Unworthy Content
The better and more relevant your content is, the more possibility you will rank well for your keywords.
Your site will be easier to link-build to, readers will invest more time on it, you’ll see better engagement, AND it’ll end up being a traffic magnet.
How can you compare high-quality content to poorly written articles?
Well, excellent quality content includes:
- Precise and exceptional updated information
- Properly structured write-ups
- Easy to Read
- Sufficiently long to successfully cover every point needed to be discussed.
- No malicious links and not too many affiliate links
Take a gander at these reviews for Rosetta Stone.
Review A: an example of a poorly written piece.
Why is it considered a poor article?
- It’s poorly formatted.
- It’s not easy to read.
- Constructed with poor grammar and English.
- Doesn’t state enough detail.
- It’s mainly centered around the keywords – making it Google-friendly (though this is becoming less the case) – but not readable by humans.
- It doesn’t say who wrote it.
Now, take a look at this Language 101 review; high-quality content:
As you skim through the write-up, you can easily spot that it’s:
- Very well-formatted.
- Super easy to read.
- Valuable and informative.Doesn’t state enough detail.
- Truthful and factual.
- It has a real person as its author.
These add to your user’s experience.
It’s no surprise this write-up ranks best for its target keyword:
Just as expected, to make excellent content that both search engines and people prefer – you need to work out your topically appropriate content.
As you’re attempting to rank for a specific keyword – Google will first look for and check other related articles on your website before giving you a rank.
For instance, if you create a write-up on:
- Rosetta stone: you must have other content about learning languages
- Fishing equipment: you should have fishing-related content
- Valuable and informative.Doesn’t state enough detail.
This all suggests that you’ve dug deep into your subject-matter.
We frequently see how websites try to go wide with lots of content; however, they’re not capturing the pitch they need to be useful and significant.
Problem # 4
Zero Link Building Knowledge
Numerous website owners fall into a similar scenario:
- They do keyword research that isn’t rankable.
- They make top-notch, keyword-filled write-ups
- They even share their content.
- Then they disregard it.
Let’s get straight to the point:
Merely having top-notch content isn’t sufficient.
You’ll need backlinks and a clear technique for acquiring them.
These links work like “upvotes” for your write-up.
But it’s surprising how many website owners don’t have an active link building process.
The best way you’ll get your articles to rank (and remain in position) is to have a constant link building technique placed on top of strong SEO support.
Problem # 5
No SEO Strategy Plan
Last but not least – our final problem is having no planned SEO strategy.
This means a website owner is either making zero content or creating articles without the following:
- Valuing the site’s design
- Using keyword research tools
- Optimizing every page
- Analyzing how the site will earn traffic
- Knowing how to link-build
It’s normal to see ranking as something challenging – but driving traffic isn’t as hard as it seems.
The 3x Parts Of A Solid SEO Strategy
My goal for a great SEO strategy is:
Keep it simple, stupid.
I know that a lot tend to overthink SEO and eventually overwhelm themselves.
But it doesn’t have to be like that.
You can certainly do a lot by attending to the basics.
Most importantly, if you nail the basics, you’ll see success.
What are the basics of an SEO strategy?
Well, a reliable SEO technique is based on these core principles:
- Technical SEO: a healthy website structure
- Content creation: creating helpful resources
- Link building: getting relevant people to link to your site
These are the three core principles that should define your entire strategy.
Final Words…
You’ll now get the gist of the leading SEO problems so many websites have.
Google ranking factors are conceived to achieve one thing:
An outstanding user experience.
Google wants its consumers to land on sites that are:
- Convenient
- Easy to read
- Informative
As a website owner, you’ll need to use Laser Beam focus to solve your SEO ranking issues.
To find out more about how The Traffic Doctors can help with all your website’s SEO needs – call us today on 0300 303 4757.
Or for your FREE audit – CLICK HERE.